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Our Mentors.

An expert in sports sales, marketing and communication, Lars Stegelmann has extensive knowledge and understanding of the sports business.

Lars

Stegelmann

Executive Vice President Commercial Operations
at
Nielsen Sports
Nielsen Sports

Biography

Lars Stegelmann is Executive Vice President Commercial Operations at Nielsen Sports and has been responsible for all commercial activities of Nielsen Sports (DACH, Northern, Central and Eastern Europe incl. Russia, Turkey and Portugal) since 2015. Before joining Nielsen Sports, he built up and managed the commercial program of the FIFA Football World Cup in South Africa in 2010 and developed the commercial concept for the new Formula E series of the FIA. With more than 10 years experience as a sales, marketing and communication expert with a focus on sports and entertainment, Lars has extensive knowledge and understanding of brands, rights holders, federations, media companies and agencies.

Company

Nielsen Sports

Nielsen Sports
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