I always dreamt of becoming a professional athlete, but my genes decided against me and so I never made it to the Olympics. Being a competitive person not only in sports I now had to set myself different goals. I figured out that I am a seeker, constantly searching for new ideas, good stories and alternative solutions.
How fitting that my university education led me to the field of sports communications, where I had the chance to work with professional athletes for years and combine my (failed) personal dream with my curiousity for creativity, new solutions and good stories.
The passion for creativity & storytelling and my urge to question things in order to create something bigger and better came in a time when digital marketing was on a steep rise. So moving into the digital world was the most logical next step.
And now, working in this area since many years, I can say: Yes. It was! And it was the stepstone to understand marketing in a more holistic and technology-based way.