Director Brand Management
Following his studies of sports management at University Bayreuth, German started his business career at Adidas AG in 1995 in different functions in Sportsmarketing and Brand communication football. In 2005 he transferred to BBL club Sellbytel Baskets Nürnberg as Head of Marketing&Sponsoring. Since August 2010 German works as Director Brand Management as part of the business development division at VfL Wolfsburg. As innovation is one of the VfL brand values, the club developed with him projects like an interactive football experience and was the first club in Europe to invest in digital football (e-Sport). Through his career he was always engaged in building and implementing brands.