Christoph Rapp is Head of ISPO Academy, ISPO´s global conference format for international business development. He was responsible for the launch of ISPO Digitize, a new format for the digital future of the sport business. Christoph has more than two decades of experience in sports business. Prior to ISPO Christoph worked in different global sports sponsorship roles working with and consulting properties and brands like Audi, bwin, Real Madrid and FC Barcelona which also involved promoting those brands in Asia. Christoph graduated from Bayreuth University with a sports management master degree.