Bastian studied philosophy and communication science, before working as an editor at the TV and radio channel WDR in Cologne. As managing editor at production firm DoRo, he developed the first online video formats in German for Yahoo, RTL and Arte. For Siemens Mobile Phones and Deutsche Telekom, he designed innovative media products, including the video platform 3min.
Bastian Asdonk is co-founder of Hyperbole TV and consults media companies on digital transformation matters. Since founding Hyperbole TV in 2014, he has been producing journalistic content for Süddeutsche Zeitung, Welt, ZDF, MDR and NDR. The agency branch Hyperdigital has been developing digital content strategies and campaigns for the likes of New Balance and Thomas Henry.