We had a very close-knit family – with Adi at the center. In his eyes, the company and family were inseparably linked.
Sports always played an important role. This passion is rooted in our family's DNA. Innovation and Sports were always key themes in the family. My grandfather had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became something like a connecting element within our family. Today it is the foundation of the leAD Sports Accelerators. A pure passion for sports is what unites the leAD team of entrepreneurs, investors, athletes, mentors, and start-ups.
»Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting startups in the same way we are doing in his honor.«
As an athlete, our grandfather was a passionate competitor with unbridled curiosity. He was a natural-born sprinter and jumper, but he tried out all kinds of sports: from boxing, to ice hockey, shot put, tennis, and many others. He even built his own ski jump! His craving for new things was unstoppable.
He was also very creative and persistent when it came to developing his products. With his passion, his innovative strength, and his firm sense of conviction he created a whole industry.
»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
He made it possible for us to try out everything. When the Fosbury Flop emerged in high jump events, and my brothers and I showed interested in it, our grandfather set up a high-jump bar and mat for us. I once discovered a set of golf clubs in the cellar and asked him what they were used for. He explained to me how golf is played and built a small golf course for me practically overnight. When we played soccer for our club teams on weekends, he was there whenever he could to cheer us on.
In a similar way, our grandfather was like a teammate to the athletes. Has always shared ideas with them in an effort to improve his products to better meet their needs. The culture of support that now defines leAD Sports Accelerator is clearly shaped by my grandfather's personality as a mentor, motivator and sponsor.
»With a sense of conviction and a firm belief in his own ideas, our grandfather, Adi Dassler, always went the decisive extra mile. With the same sense of conviction, we believe in the ideas we are promoting with leAD.«