For startups with outstanding ideas, the leAD team of entrepreneurs, experts and international top investors with a deep passion for and strong foothold in sports paves the way to the best playing fields in the business.
Sports always played an important role in the family. Klaus, Horst and Stefan Bente were deeply inspired by their grandfather Adi Dassler's devotion to sports and his joy in passing this passion onto others. While passion for sports became a connecting element within the family, innovation in sports developed into its key theme. Today this is the foundation of the leAD Sports Accelerator: the culture of support that is clearly shaped by Adi Dassler’s personality as a mentor, motivator and sponsor, and a pure passion for sports that unites the leAD team of entrepreneurs, investors, athletes, mentors, and start-ups.
»Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting startups in the same way we are doing in his honor.«
Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded the leAD Sports Accelerator and Adi Dassler International Family Office to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.
Klaus is an entrepreneur in his own right with a long-time experience in consulting small and medium-sized companies and startups. He also holds a marketing doctorate.
Horst Bente held executive positions at various international corporations and has been a private investor in a variety of fields in Europe, the US and the Bahamas.
Stefan is the youngest Bente brother and has been a private investor in several different fields in the US, Europe and the Bahamas.
Alex graduated from the University of St. Gallen, one of the leading business schools in Europe, last year where he received his Master’s degree in Accounting and Finance. He’s involved in several family initiatives to preserve the legacy of his great grandfather.
Tim Krieglstein, loves making an idea take shape, starting his first business at the age of 17. As former Head of Marketing at Red Bull in Europe he played a key role in driving innovation and cutting-edge projects. Tim is a trustee of Wings for Life.
With a passion for sports and lifestyle, and a knack for business, Christoph Sonnen looks back at over twenty years of founding, managing and structuring businesses. He is a venture capital expert with a passion for great business ideas, startups and early stage investment.
Thomas Riedel is one of leAD’s investors and a passionate entrepreneur. He is the founder and managing director of Riedel Communications. The company develops, manufactures and distributes cutting edge real-time networks for video, audio, data and communications for broadcast, event, theatre, sports and industry worldwide.
Andrew White is an entrepreneur in the Sports and Entertainment World. Having spent the early part of his career building WSM Communications into one of Europe's most successful Sports Marketing Agencies, in 2014 WSM was successfully acquired by Bill Gates. Since completing his earn-out, he has launched 5Oceans Partnership – a Commercial Consultancy focussed on the Sports Arena working with The Laureus Foundation and Albany.
Jens Reidel co-founded and worked at Munich Trust Holdings. He was earlier with Beiersdorf in Germany and Canada for 13 years. His experience includes positions as the Head of the Groups Control and Treasury functions, a Manager of the Canadian subsidiary, and the Head of Materials Management for two of the four divisions. Today, he runs his family office RIGI.
Camilo Montano, Vice President of Family Office Coransa, is an experienced entrepreneur with impressive co-founding experience. He studied International Business and Marketing at the Northeastern University. After gaining initial experience in marketing team, he became the Vice President of Family Office Coransa in 2001. Coransa has stake holdings in companies including Airplan, Runt and Dicermex.
Guillaume Bouffard, co-founder and managing director of Premium Life is an entrepreneurial professional with international senior experience and a strong financial and managerial background. With a master degree in Accounting and Financial Management of the Institute of Bordeaux, Guillaume started his career as an Audit Manager, specializing in Banking and Life Insurance companies. In 2014 he founded Premium Life, a new life insurance company.
Pablo Caicedo Gomez began his career trading waste paper for Canusa Hershman Recycling Co. in Baltimore, Maryland. From there he moved on to Lehman Brothers, New York, working for the Desk Based Analytics and Exotic Derivatives desks, before becoming a trader in the Latin American Equities Desk. Starting in 2017, Pablo is the Managing Director of Private Equity Investment for Bancolombia Investment Bank.
Simon Torres Sierra, Chairman of the Board at Contempo S.A. since 2005, is an experienced entrepreneur and founder of a social entrepreneurship project that uses soccer as a tool for social transformation. Simon is holding a MBA from the world’s most renowned program for families in business with professor Joseph Astrachan as well as an undergraduate degree and Masters in Civil Engineering.
Headquartered in the Bahamas, Brendan Dunn is the CEO of Holdun Family Office Limited. Before coming on board to run the family business Dunn spent time working in Nassau, Bahamas with Jeff Everett, the president of Franklin Templeton Mutual Fundst. Brendan Holt Dunn holds a Bachelor of Administrative and Commercial Studies with a focus on finance from the University of Western Ontario.
Situated in the leAD office in Berlin, our ever-growing team consists of experts in their respective fields – from strategy, innovation and entrepreneurship to project management, marketing and communication. They make the daily running of leAD possible, and they have one thing in common: whether it'll be a special interest in sports tech, nutrition, trying out new sports or focusing on one in particular – they're all fueled by a passion for sports.
Enjoying fast-paced environments, Nathalie has worked in several startups across the US and Germany. At leAD, she’s swapping sides to help startups grow and succeed.
With a great passion for lifestyle, fashion and sports - especially CrossFit - Philipp has built his career in a variety of roles and industries. He's been establishing and managing marketing and communication strategies for Berlin based media and ecommerce companies.
Serial entrepreneur with vast experience in Venture & Business development within various industries including Fintech, Mobility, Retail and Sports Tech. Alon spent the recent years working within some of the most prominent startups accelerators in the world, including techstars and Startupbootcamp, helping entrepreneurs in taking their business to the next level.
Andrea is a passionate sports fan following every sport from Football, Tennis, Rugby, NFL, to lesser known sports. He is a part of leAD since he loves to see innovation being brought to new fields of sports and improve the overall sports experience for athletes, amateurs and fans. He has various experience in project management and is supporting the leAD-Team in Scouting and Partnerships.
After a decade in different management positions around the globe at Red Bull, he focusses on marketing strategy & innovation at Ignore Gravity. He is also a passionate mentor for startups and young talents.
Jan is the founder of Ignore Gravity. He designs accelerator programs, mindful leadership programs & innovation journeys and works for more than 100 founders, start-ups & top management teams as systemic consultant and executive coach.