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About leAD.

For startups with outstanding ideas, the leAD-team of founders, mentors and investors paves the way to the best playing fields in the sports business.

About leAD

The Deal.

From september thru december 2017 we’ll host you and your team in Berlin – one of the most promising startup capitals in the world. We’ll enrich your team spirit, feed your entrepreneurial savviness, boost your learning curve, challenge your pivoting skills, grow your network and open doors to the most important players in the sports industry.

Business, leadership and pitching skills, stress testing your business plan and a full setup of business documents and legal framework.

Business, leadership and pitching skills, stress testing your business plan and a full setup of business documents and legal framework.

Sports business veterans, successful founders, CEO’s as well as VC’s and tech experts that share their experience, skills and network.

Sports business veterans, successful founders, CEO’s as well as VC’s and tech experts that share their experience, skills and network.

Get not only the smartest early product feedback possible with our industry partners, but possibly also gain first customers.

Get not only the smartest early product feedback possible with our industry partners, but possibly also gain first customers.

Pitch in front of dozens of investors at demo day and in 1:1 meetings with selected VC’s.

Pitch in front of dozens of investors at demo day and in 1:1 meetings with selected VC’s.

Tailored to the needs of Startups and Sports Startups in particular.

Tailored to the needs of Startups and Sports Startups in particular.

For each one of the final 10 Startups to cover your expenses.

For each one of the final 10 Startups to cover your expenses.

The first sports accelerator in Germany and one of the 1st movers globally.

The first sports accelerator in Germany and one of the 1st movers globally.

Free membership deals plus regular sports and mindfulness sessions on-site.

Free membership deals plus regular sports and mindfulness sessions on-site.

Of the final 10 startups.

Of the final 10 startups.

ABOUT LEAD

The Process.

01
Feb
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31
May
01
Feb
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Application Phase

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Applicants
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01
Jun
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15
Jun
01
Jun
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Group Stage

All applicants are screened by the team.

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All Screened
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06
Jul
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07
Jul
06
Jul
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Quarter Finals

Startups are invited for the selection days and judged by a jury and experts.

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30 Selected
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12
Sep
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12
Sep
ON
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First Edition

High potential Start-ups qualify to enter the accelerator.

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15 Start-ups
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10
Oct
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10
Oct
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Semi Finals

Only the best get through to the individually designed program by a dedicated coach. They remain after a probation period of one month.

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10 Semi Finalists
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08
Dec
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08
Dec
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Finals

The winner is chosen on demo day. All start-ups pitch for follow-up investment. They join the ride in one of the world’s most promising Startup capitals.

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1 Winner
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ON
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Follow-up Leverage

Growing global network and alumni community between hosting cities.

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Support
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About leAD

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Growing up as teenagers, Adi’s passion for sports deeply inspired them. Together, they founded the Adi Dassler Legacy Project and Adi Dassler International Family Office to revive their grandfather’s legacy. The culture of support that now defines leAD Sports Accelerator is clearly shaped by Adi Dassler’s personality as a mentor, motivator and sponsor. As investors with a deep passion for sports our objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit.

Klaus Bente

Director

Klaus is an entrepreneur in his own right with a long-time experience in consulting small and medium-sized companies and startups. He also holds a marketing doctorate.

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Horst Bente

Director

Horst Bente held executive positions at various international corporations and has been a private investor in a variety of fields in Europe, the US and the Bahamas.

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Stefan Bente

Co-Founder

Stefan is the youngest Bente brother and has been a private investor in several different fields in the US, Europe and the Bahamas.

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Alexander Bente

Co-Founder

Alex graduated from the University of St. Gallen, one of the leading business schools in Europe, last year where he received his Master’s degree in Accounting and Finance. He’s involved in several family initiatives to preserve the legacy of his great grandfather.

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Tim Krieglstein

Managing Director

Tim Krieglstein, loves making an idea take shape, starting his first business at the age of 17. As former Head of Marketing at Red Bull in Europe he played a key role in driving innovation and cutting-edge projects. Tim is a trustee of Wings for Life.

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Thomas Riedel

Thomas Riedel is one of leAD’s investors and a passionate entrepreneur. He is the founder and managing director of Riedel Communications. The company develops, manufactures and distributes cutting edge real-time networks for video, audio, data and communications for broadcast, event, theatre, sports and industry worldwide.

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Christoph Sonnen

Managing Director

With a passion for sports and lifestyle, and a knack for business, Christoph Sonnen looks back at over twenty years of founding, managing and structuring businesses. He is a venture capital expert with a passion for great business ideas, startups and early stage investment.

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Andrew White

Director

Andrew White is an entrepreneur in the Sports and Entertainment World. Having spent the early part of his career building WSM Communications into one of Europe's most successful Sports Marketing Agencies, in 2014 WSM was successfully acquired by Bill Gates. Since completing his earn-out, he has launched 5Oceans Partnership – a Commercial Consultancy focussed on the Sports Arena working with The Laureus Foundation and Albany.

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Jens Reidel

CEO of Family Office RIGI

Jens Reidel co-founded and worked at Munich Trust Holdings. He was earlier with Beiersdorf in Germany and Canada for 13 years. His experience includes positions as the Head of the Groups Control and Treasury functions, a Manager of the Canadian subsidiary, and the Head of Materials Management for two of the four divisions. Today, he runs his family office RIGI.

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Camilo Montano

Vice President Coransa

Camilo Montano, Vice President of Family Office Coransa, is an experienced entrepreneur with impressive co-founding experience. He studied International Business and Marketing at the Northeastern University. After gaining initial experience in marketing team, he became the Vice President of Family Office Coransa in 2001. Coransa has stake holdings in companies including Airplan, Runt and Dicermex.

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Guillaume Bouffard

Managing Director of Premium Life

Guillaume Bouffard, co-founder and managing director of Premium Life is an entrepreneurial professional with international senior experience and a strong financial and managerial background. With a master degree in Accounting and Financial Management of the Institute of Bordeaux, Guillaume started his career as an Audit Manager, specializing in Banking and Life Insurance companies. In 2014 he founded Premium Life, a new life insurance company.

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Pablo Caicedo Gómez

Managing Director of Private Equity Investment for Bancolombia Investment Bank

Pablo Caicedo Gomez began his career trading waste paper for Canusa Hershman Recycling Co. in Baltimore, Maryland. From there he moved on to Lehman Brothers, New York, working for the Desk Based Analytics and Exotic Derivatives desks, before becoming a trader in the Latin American Equities Desk. Starting in 2017, Pablo is the Managing Director of Private Equity Investment for Bancolombia Investment Bank.

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About leAD

Team.

Situated in the leAD office in Berlin, our ever-growing team consists of experts in their respective fields – from strategy, innovation and entrepreneurship to project management, marketing and communication. They make the daily running of leAD possible, and they have one thing in common: whether it'll be a special interest in sports tech, nutrition, trying out new sports or focusing on one in particular – they're all fueled by a passion for sports.

Nathalie Sonne

Head of Program

Enjoying fast-paced environments, Nathalie has worked in several startups across the US and Germany. At leAD, she’s swapping sides to help startups grow and succeed.

Taylor Quilty

Head Scout

With a passion for creating transformative experiences that spark learning and inspire change, Taylor is excited to help empower startups to simultaneously transform themselves and the world.

Philipp Skroblin

Communication & PR

With a great passion for lifestyle, fashion and sports - especially CrossFit - Philipp has built his career in a variety of roles and industries. He's been establishing and managing marketing and communication strategies for Berlin based media and ecommerce companies.

Alon Brandman

Head of Partnerships

Serial entrepreneur with vast experience in Venture & Business development within various industries including Fintech, Mobility, Retail and Sports Tech. Alon spent the recent years working within some of the most prominent startups accelerators in the world, including techstars and Startupbootcamp, helping entrepreneurs in taking their business to the next level.

Andrea Labitzke

Scout & Partnerships

Andrea is a passionate sports fan following every sport from Football, Tennis, Rugby, NFL, to lesser known sports. He is a part of leAD since he loves to see innovation being brought to new fields of sports and improve the overall sports experience for athletes, amateurs and fans. He has various experience in project management and is supporting the leAD-Team in Scouting and Partnerships.

Steffen Kellner

Strategy & Development

After a decade in different management positions around the globe at Red Bull, he focusses on marketing strategy & innovation at Ignore Gravity. He is also a passionate mentor for startups and young talents.

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Jan Bathel

Accelerator Design & Host

Jan is the founder of Ignore Gravity. He designs accelerator programs, mindful leadership programs & innovation journeys and works for more than 100 founders, start-ups & top management teams as systemic consultant and executive coach.

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