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Passion for sports

Start up to lead!

Team up in Berlin with outstanding mentors and investors in the sports business – from September 12th to December 8th, 2017 – at leAD, the Sports Accelerator by Adi Dassler's grandsons, Klaus, Horst and Stefan Bente.

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DAYS
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06
2017
leAD Sportsaccelerator: Adi Dassler
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Program

What to expect.

From september thru december 2017 we’ll host you and your team in Berlin – one of the most promising startup capitals in the world. We’ll enrich your team spirit, feed your entrepreneurial savviness, boost your learning curve, challenge your pivoting skills, grow your network and open doors to the most important players in the sports industry.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
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What we expect in return.

A mind-blowing vision that runs on an unconditional passion for sports, the appetite to “coopete” and the will to follow through. The very first edition of the accelerator will take place in Berlin in September 2017.


»Be creative, independent and take responsibility for your actions.«
Adi Dassler
YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
Learn more
0
2
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Program

Coaching zone

Program participants attend intensive training sessions with our partners and mentors – renowned experts in their disciplines who have one thing in common: A true passion for sports.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
Learn more
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ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

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leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler Signature
About

Creating tomorrow’s legacies.

To never settle for “just good” is not only every sports legend’s mantra, but also one of the core values Adi Dassler stood for. With his visionary thinking, passion for sports and unique work ethic, the so-called father of the modern sports industry has made a lasting impact on the sports sector to this day.

‍

»He created a whole industry with his passion, his innovative strength, and his firm sense of conviction. Still today he would be willing to share his beliefs and values – not only with his family, but also with young, enthusiastic founders.«
Horst Bente, leAD Founder
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Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Gruenderszene

Managing director Tim Krieglstein explains what the @leADsports Accelerator is all about. Check out the full 🎥 here… https://t.co/TXfRy0fLK6

May 9, 2017

Fittech.Pro

We have a surprise speaker for the upcoming FitTech Meetup #2: Freeletics, Antelope & Solos! Meet Nathalie Sonne from the LeAD Sports Accelerator - she will shortly present the upcoming program and startups will be able to ask anything they want :)

May 8, 2017

Thomas Riedel

Meet one of our investors, founder of Riedel Communications, Thomas Riedel. The company develops, manufactures... https://t.co/ym0HUkaZq0

May 5, 2017

YourStory

Check out the new article about #leAD on YourStory and get all important information what our program has to... https://t.co/V8yDN3gNcd

May 3, 2017

Check out the new article about our #passionforsports in the latest Capital CAPITAL and the story behind our... https://t.co/4qQxp53Gio

April 28, 2017

Check out the new article about us on @StartUsMag and get all important information about the application period.… https://t.co/MmHyaYnYcw

April 13, 2017

StartUs

Want to be the champion? 🏆 LeAD Sports Accelerator is ready to help you create your legacy! Apply till May 31st 🏅

April 13, 2017

leAD seeks the most innovative ideas in sports business

Applications are now open for the three-month sports accelerator program in Berlin that pays tribute to Adidas founder Adi Dassler.

April 12, 2017

Our Head of Program @nsonne_NYC presenting leAD live on the #sportstank main stage. Tune in now! https://t.co/wNhzReWLBa

April 11, 2017

Zu Gast in Adi Dassler Wohnzimmer

In der Villa des Adidas-Gründers wurden wichtige Entscheidungen getroffen, Sportgrößen gingen ein und aus. Capital zeigt exklusive Fotos, wie es dort heute aussieht

April 11, 2017

Sports Tank

Educating the Sports Industry Leaders of Tomorrow

April 10, 2017
Program

Upcoming Events.

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Application Period starts on February 1, 2017

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Group Stage | leAD Program

All applicants are screened by the team.

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Innovation Journey

The innovation journey is a 2-day deep dive into Berlins tech startup and accelerator scene.

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Quarter Finals | leAD Program

30 selected are invited for the selection days.

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