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Passion for sports

Start up to leAD!

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. Applications for Class of 2019 are now open!

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting startups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

"My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD."

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2018

From the 10th September, 2018 on wards the second leAD cohort took place in Berlin. Nine startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
leAD Sportsaccelerator: Icon Click to Navigate
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Applications Now Open!

Applications Now Open!

We're excited to announce that applications are now open for our 2019 Accelerator Program! We're looking for early stage #SportsTech startups & founders with a focus on 3 verticals - connected athletes, derivative markets & fan engagement. Apply now! https://t.co/MFDdHvCA2f https://t.co/rk3d4JACiX

leAD X ISPO Munich 2019

leAD X ISPO Munich 2019

And that's a wrap! #ISPO2019 Thanks to all who attended our two keynote presentations & panel discussion at @ispo Munich this week. Check out our highlight video! Special thanks to our panel guest speakers Moritz Kreppel, @DammPascal, Thomas H. Rudy and @mieet https://t.co/mC2doefI8v

Why do startups join our #accelerator program? Nathalie Sonne gives some insights

Why do startups join our #accelerator program? Nathalie Sonne shares insights during her talk at ISPO

"Why do startups join our #accelerator program? It's all about access so they can tap into the industry. It's all about getting access to capital. It's all about getting access to mentors." @nsonne_NYC on our accelerator program #SportTech #ISPOMunich2019 #ISPO

Market Overview: Esports FTW!

Market Overview: Esports FTW!

"Brands, broadcasters and media houses are all looking for opportunities to enter the eSports market. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports, as major brands have recognized the potential of eSports sponsorship." Read the full article on ISPO.com.

UNIT1, part of our first cohort, launches Soundshield ™, a helmet & headphones seamlessly integrated into one awesome-looking combo!

UNIT1, part of our first cohort, launches Soundshield ™, a helmet & headphones seamlessly integrated into one awesome-looking combo!

Excited to see that @U1gear, a startup part of our first cohort, are launching their product, the Soundshield ™. A helmet & headphones seamlessly integrated into one awesome-looking combo! Pre-sale starts today February 1 at https://t.co/FzGswg4qcx https://t.co/QbZ7QVaGlv

Twitter – Photo | 01/04/2019

Our ADvantage team at #CES2019

Next week in Las Vegas, @CES, the largest and most influential technology event in the world, is taking place. If you are attending, make sure to swing by the @OurCrowd booth to meet our @ADvantage_Fund team! #CES2019 https://t.co/zMK5HqypZD

Twitter – Photo | 01/02/2019

What's Next for #SportsTech?

We're excited to see what solutions will emerge in the intersection of sports and tech in 2019! To kick off the year, let's look back at the evolution of #SportsTech. https://t.co/83jNVTl8Es

Twitter – Photo | 12/06/2018

"In 2018 we’ve witnessed a lot of interesting SportsTech initiatives pop up in Europe, the market is maturing. However, if we want to compete with the US Sports Tech ecosystem, I believe we should move forward using a collaborative approach." @bpenkert at @mycujoo #ISCGeneva https://t.co/E8z1yVnM9P

Twitter – Post | 11/30/2018

With today marking the end of the 2018 program, we farewell the 9 startups in our second cohort. It's been quite a journey & we're looking forward to each startup joining our portfolio. But for those still curious, what exactly is leAD? Watch here: https://t.co/T5F5lkqWOk

Twitter – Post | 11/28/2018

"There's a lot of change in sports right now. This change opens up to many new technologies and disruptive ideas." Hear what our CEO, Christoph Sonnen, has to say about the rising trends in sports tech on @gruenderszene #SportsTech https://t.co/XC4NVaDF5L

Twitter – Photo | 11/23/2018

What an inspiring night of sports and social impact! Thanks to everyone who could attend our night with the @Laureus_GER Sport for Good Foundation. A big thanks to our guest speakers and special social projects who pitched. We hope you're all feeling as moved as we are! https://t.co/mfnlYwlNCG

Program

Upcoming Events.

18
Feb
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15
May
18
Feb

leAD Sports Accelerator - Application Phase - For the Class of 2019

Apply to the second batch of the leAD Sports Accelerator

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24
Jun
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25
Jun
24
Jun

leAD Sports Accelerator - Class of 2019 - Selection Days

Shortlisted startups are invited for a meeting in Berlin with the leAD jury

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02
Sep
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02
Sep
02
Sep

leAD Sports Accelerator - Class of 2019 - First Day

Time to welcome our new batch to the leAD space

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12
Sep
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13
Sep
12
Sep

leAD Sports Accelerator - Class of 2019 - Mentoring Days

Startups and mentors connect to find the best way of working together.

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