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Passion for sports

Start up to leAD!

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. Applications for Class of 2019 are now open!

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2018

From the 10th September, 2018 on wards the second leAD cohort took place in Berlin. Nine startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

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»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
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ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
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Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

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Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Twitter – Photo | 04/16/2019

Calling all sports tech startups in Asia!

Calling all sports tech startups in Asia! 🚨 Fast Track to Selection Days 2019! leAD Sports Entrepreneur in Residence Rohn Malhotra will be hosting our Fast Track Event at the World Football Summit Asia in Kuala Lumpur on April 29th & 30th. Apply now https://t.co/Y0lhD4qEmS! https://t.co/RMbeRP9cM3

April 16, 2019
Twitter – Photo | 04/15/2019

The race is on! One month left to apply for our 2019 Accelerator program.

The race is on! One month left to apply for our 2019 Accelerator program. We're looking for early stage #SportsTech startups and founders with a focus on three verticals - connected athletes, derivative markets and fan engagement. Apply now: https://t.co/Y0lhD4qEmS https://t.co/9LklNNLAiP

April 15, 2019
Twitter – Photo | 03/11/2019

Meet our Head of Business Builder, Ralph Riecke, at the Corporate Incubation and Acceleration Summit 2019 in Vienna!

Are you attending @CoInAAc in Vienna this week? Interested in discovering more about the #SportsTech industry? Meet our Head of Business Builder, @ralphriecke, at the Corporate Incubation and Acceleration Summit 2019 in Vienna tomorrow. Connect via email at ralph@leadsports.com https://t.co/4qT3hapnwl

March 11, 2019
Twitter – Photo | 03/07/2019

And it's a wrap! Here's a photo of our teams at the Sports Tech Arena #OCSummit19

And it's a wrap! Thanks, @OurCrowd for another amazing Summit. Here's a photo of our teams at the Sports Tech Arena #OCSummit19 #SportsTech @Wingfield_1833 @2020Armor @ADvantage_Fund https://t.co/Ufe5m07hkw

March 7, 2019
Twitter – Photo | 03/05/2019

Kicking off the #OCSummit Week: REMAGINE ESports

Kicking off the #OCSummit Week: REMAGINE ESports at the Google for Startups Campus #RemagineEsports #SportsTech https://t.co/86OfyIp2vL

March 5, 2019
Twitter – Photo | 03/01/2019

Looking for sports tech startups in Israel!

Looking for sports tech startups in Israel! Do you have an innovative business idea in sports? Apply now to have the chance to meet us in person at the OC Summit. https://t.co/nHamGl5Vkb https://t.co/GT6OZhMKEQ

March 1, 2019
Applications Now Open!

Applications Now Open!

We're excited to announce that applications are now open for our 2019 Accelerator Program! We're looking for early stage #SportsTech startups & founders with a focus on 3 verticals - connected athletes, derivative markets & fan engagement. Apply now! https://t.co/MFDdHvCA2f https://t.co/rk3d4JACiX

February 19, 2019
leAD X ISPO Munich 2019

leAD X ISPO Munich 2019

And that's a wrap! #ISPO2019 Thanks to all who attended our two keynote presentations & panel discussion at @ispo Munich this week. Check out our highlight video! Special thanks to our panel guest speakers Moritz Kreppel, @DammPascal, Thomas H. Rudy and @mieet https://t.co/mC2doefI8v

February 7, 2019
Why do startups join our #accelerator program? Nathalie Sonne gives some insights

Why do startups join our #accelerator program? Nathalie Sonne shares insights during her talk at ISPO

"Why do startups join our #accelerator program? It's all about access so they can tap into the industry. It's all about getting access to capital. It's all about getting access to mentors." @nsonne_NYC on our accelerator program #SportTech #ISPOMunich2019 #ISPO

February 4, 2019
Market Overview: Esports FTW!

Market Overview: Esports FTW!

"Brands, broadcasters and media houses are all looking for opportunities to enter the eSports market. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports, as major brands have recognized the potential of eSports sponsorship." Read the full article on ISPO.com.

February 4, 2019
UNIT1, part of our first cohort, launches Soundshield ™, a helmet & headphones seamlessly integrated into one awesome-looking combo!

UNIT1, part of our first cohort, launches Soundshield ™, a helmet & headphones seamlessly integrated into one awesome-looking combo!

Excited to see that @U1gear, a startup part of our first cohort, are launching their product, the Soundshield ™. A helmet & headphones seamlessly integrated into one awesome-looking combo! Pre-sale starts today February 1 at https://t.co/FzGswg4qcx https://t.co/QbZ7QVaGlv

February 1, 2019
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leAD Sports Accelerator - Application Phase - For the Class of 2019

Apply to the second batch of the leAD Sports Accelerator

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leAD Sports Accelerator - Class of 2019 - Selection Days

Shortlisted startups are invited for a meeting in Berlin with the leAD jury

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leAD Sports Accelerator - Class of 2019 - First Day

Time to welcome our new batch to the leAD space

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leAD Sports Accelerator - Class of 2019 - Mentoring Days

Startups and mentors connect to find the best way of working together.

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