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Passion for sports

Start up to leAD!

Are you an early-stage investor, VC, or business angel that shares our passion for sports? Our Demo Day is an event you can't miss! Apply for tickets in the link below.

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting start-ups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

„My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD.“

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2017

From 12th September, 2017 on wards the first leAD cohort took place in Berlin. 15 startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
leAD Sportsaccelerator: Icon Click to Navigate
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

leAD Sports Accelerator Demo Day 2018

leAD Sports Accelerator Demo Day 2018 - Get your ticket now!

It's our pleasure to invite you to the leAD Sports Accelerator Demo Day 2018. If you share our passion for sports and promising early-stage startups, this is an event you don't want to miss. Click here to get your ticket now: https://bit.ly/2PJZJQh

The Evolution of Sports Tech

The evolution of sports tech

Technology has always played a role in sports from improving how athletes perform to providing new ways to engage fans and everything in between. What's next? Join us as the build the future of sports #SportsTech

Running: Before & Now

Running: before & now

There are many reasons to run — no wonder #running has grown over the years and evolved to become one of the most popular sports in the world! Let's have a look at some facts and figures about running.

This is our play at leAD

The future of sports tech

How are we shaping the #futureofsports? Here is our play. We fund and offer leadership for entrepreneurs to rise faster through the ranks! #SportsTech

Global Partnership with LeTremplin

Global Partnership with LeTremplin and SiLAB

We're thrilled to announce our global partnership with @LeTremplin_ and @leADsports. We're working together to foster sports tech innovation around the world. Read about it here: https://buff.ly/2Oi1GpU

Mentoring Days

Mentoring Days have begun!

Mentoring Days are all about exchanging knowledge, creating new perspectives and, above all, getting inspired. A big thanks to everyone involved in making this event a success — mentors, shareholders, partners, and our stellar startups! More photos here: https://bit.ly/2DeeVUf

leAD at the World Economic Forum

leAD at the World Economic Forum

We were invited as a delegation to represent the sports innovation sector by @wef. This puts @leADsports in the relevant set of global industry leaders, policy makers and changers! Here's a peak of a session on sports #ROI from international sports mega-events.

Twitter – Photo | 09/14/2018

Announcement: our first cohort secured around five million euros in follow-on investment!

An important milestone for early-stage #startups looking to grow is to get follow-on investment. That's why we are very proud to announce that 12 out of the 15 startups from our debut batch have secured their funding rounds within 6 months of graduation! #SportsTech https://t.co/zsMz8oKVpy

Twitter – Photo | 09/10/2018

First day of our second cohort

Today we welcomed the new batch to our space. We're very happy to have you here, get ready for three very exciting months! @LiveDuel, @HelloRooter, @FanGamesArena, #reachAI, #weairable, @runliveapp, #SkillYoga, @GGWPacademy, #LaLaSport #leAD2018 #SportsTech https://t.co/sOVDVAtfBq

Twitter – Photo | 09/03/2018

leAD Sports Accelerator: over 400 application received in 2018

One week until the @leADsports Accelerator program kicks off! This year, we received more than 400 applications. Only nine startups made it. Here's a snapshot showing the country spread of the applications. #leAD2018 https://t.co/3oKSjqVmxZ

Sports tech applications in golf

Sports tech applications in golf

Here's a peek of what the future of golf, a sport that its roots can be traced back to the 15th century, looks like. #SportsTech #Golf https://t.co/mgvU2Yy7ER

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