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Passion for sports

Start up to lead!

Team up in Berlin with outstanding mentors and investors in the sports business at leAD, the Sports Accelerator by Adi Dassler's grandsons, Klaus, Horst and Stefan Bente.

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DAYS
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leAD Sportsaccelerator: Adi Dassler
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Program

What to expect.

From september thru december 2017 we’ll host you and your team in Berlin – one of the most promising startup capitals in the world. We’ll enrich your team spirit, feed your entrepreneurial savviness, boost your learning curve, challenge your pivoting skills, grow your network and open doors to the most important players in the sports industry.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
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What we expect in return.

A mind-blowing vision that runs on an unconditional passion for sports, the appetite to “coopete” and the will to follow through. The very first edition of the accelerator will take place in Berlin in September 2017.


»Be creative, independent and take responsibility for your actions.«
Adi Dassler
YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
Learn more
0
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Coaching zone

Program participants attend intensive training sessions with our partners and mentors – renowned experts in their disciplines who have one thing in common: A true passion for sports.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
Learn more
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ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

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leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler Signature
About

Creating tomorrow’s legacies.

To never settle for “just good” is not only every sports legend’s mantra, but also one of the core values Adi Dassler stood for. With his visionary thinking, passion for sports and unique work ethic, the so-called father of the modern sports industry has made a lasting impact on the sports sector to this day.

‍

»He created a whole industry with his passion, his innovative strength, and his firm sense of conviction. Still today he would be willing to share his beliefs and values – not only with his family, but also with young, enthusiastic founders.«
Horst Bente, leAD Founder
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Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Sports Maniac Podcast leAD Selection Days

Daniel Sprügel, Director Account Management Sports at FanMiles, joined leAD as a mentor and documented his experiences and impressions at the leAD Selection Days in his Sports Maniac podcast.

July 14, 2017
Facebook – Photo | 07/11/2017

On July 6th and 7th, 2017 the leAD Selection Days took place at Funkhaus Berlin.

July 11, 2017

Front Office Sports

NSF Case Cup 2017, 11 years down and many more to go by @dawonbbaker #sportsbiz https://t.co/DZoX1osfdB

July 11, 2017

theBouker

Interested in how @my_helix addresses athlete preventive genomics: https://t.co/7NBqJ2Il8j @RobinJThurston #SportsBiz #SportsTech

July 8, 2017
Facebook – Photo | 07/07/2017

The decision is made and we are proud to present the 15 teams that are selected to join our accelerator starting in September 2017. More details about each selected startup to come.

July 7, 2017

There's sure no leAD event without a Energy Break: Today we hosted the leAD Innovation Journey and made our participants workout and relax their backs above the roofs of Berlin.

June 21, 2017

Meet Big Wave Surfer and Biggest Wave Award Winner 2015 Sebastian Steudtner who recently joined the leAD Sports Accelerator as a mentor.

June 13, 2017

TVC Capital

Sports #tech Summit early bird rates end soon — buy tix to hear from Mariners GM, NFL COO,... - https://t.co/cDjLo7NZXk

June 7, 2017

Tom Hall ☘

I'm not much of a sports fan but this 360° Replay is Insane! ⚽️ #Tech #Soccer #Cool https://t.co/XuemNnKzuQ

June 7, 2017

StartUpNews

Discovery Invests in WinView Sports-Wagering App Startup https://t.co/FNVR5FO4LQ #Startup #News #Tech

June 7, 2017

Ian Votteri

Welcome back to @Twitter @biz ! Excited for the future! & would love to talk sports & lifestyle projects! #News #Tech #Twitter #Sports #Life

June 7, 2017
Program

Upcoming Events.

12
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Sep

First edition starts – Opening event | leAD Program

15 selected startups join the accelerator program.

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Semi Finals | leAD Program

Only the best get through to the individually designed program by a dedicated coach.

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08
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Finals | leAD Program

Demo Day: Startup pitch to investors

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