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Passion for sports

Start up to leAD!

leAD accelerator is the seed for innovative products, services and business models in the realm of sports. Click to learn more about the structure of our program.

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting start-ups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

„My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD.“

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2017

From 12th September, 2017 on wards the first leAD cohort took place in Berlin. 15 startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

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»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
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ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
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Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

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Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

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Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Twitter – Photo | 11/12/2018

Congratulations to all our class of 2018 on a successful Demo Day! 👏🎉 @fan_axn @GGWPacademy #lalaSports @HelloRooter @LiveDuel @reach_AI @runliveapp #SkillYoga #Weairable #SportsTech #leADSports https://t.co/1K1fgJjOq0

November 12, 2018
Twitter – Photo | 11/12/2018

Rehearsals are done, now bring on the pitches! Two hours until showtime #leADSportsDemoDay #SportsTech https://t.co/0k3WCPGfym

November 12, 2018
Twitter – Photo | 11/03/2018

Adi Dassler stands for innovation, progress, and passion for sports. At #leAD, we celebrate and honor the legacy of this sports legend. Today, on his birthday, is no different. #SportsTech #AdiDassler https://t.co/KK0q5QmEZ0

November 3, 2018
leAD Sports Accelerator Demo Day 2018

leAD Sports Accelerator Demo Day 2018 - Get your ticket now!

It's our pleasure to invite you to the leAD Sports Accelerator Demo Day 2018. If you share our passion for sports and promising early-stage startups, this is an event you don't want to miss. Click here to get your ticket now: https://bit.ly/2PJZJQh

October 24, 2018
The Evolution of Sports Tech

The evolution of sports tech

Technology has always played a role in sports from improving how athletes perform to providing new ways to engage fans and everything in between. What's next? Join us as the build the future of sports #SportsTech

October 10, 2018
Running: Before & Now

Running: before & now

There are many reasons to run — no wonder #running has grown over the years and evolved to become one of the most popular sports in the world! Let's have a look at some facts and figures about running.

October 7, 2018
This is our play at leAD

The future of sports tech

How are we shaping the #futureofsports? Here is our play. We fund and offer leadership for entrepreneurs to rise faster through the ranks! #SportsTech

September 27, 2018
Global Partnership with LeTremplin

Global Partnership with LeTremplin and SiLAB

We're thrilled to announce our global partnership with @LeTremplin_ and @leADsports. We're working together to foster sports tech innovation around the world. Read about it here: https://buff.ly/2Oi1GpU

September 27, 2018
Mentoring Days

Mentoring Days have begun!

Mentoring Days are all about exchanging knowledge, creating new perspectives and, above all, getting inspired. A big thanks to everyone involved in making this event a success — mentors, shareholders, partners, and our stellar startups! More photos here: https://bit.ly/2DeeVUf

September 20, 2018
leAD at the World Economic Forum

leAD at the World Economic Forum

We were invited as a delegation to represent the sports innovation sector by @wef. This puts @leADsports in the relevant set of global industry leaders, policy makers and changers! Here's a peak of a session on sports #ROI from international sports mega-events.

September 18, 2018
Twitter – Photo | 09/14/2018

Announcement: our first cohort secured around five million euros in follow-on investment!

An important milestone for early-stage #startups looking to grow is to get follow-on investment. That's why we are very proud to announce that 12 out of the 15 startups from our debut batch have secured their funding rounds within 6 months of graduation! #SportsTech https://t.co/zsMz8oKVpy

September 14, 2018
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