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Passion for sports

Start up to lead!

Team up in Berlin with outstanding mentors and investors in the sports business – from September 12th to December 8th, 2017 – at leAD, the Sports Accelerator by Adi Dassler's grandsons, Klaus, Horst and Stefan Bente.

DAYS
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31
05
2017
leAD Sportsaccelerator: Adi Dassler
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About leAD

What to expect.

From september thru december 2017 we’ll host you and your team in Berlin – one of the most promising startup capitals in the world. We’ll enrich your team spirit, feed your entrepreneurial savviness, boost your learning curve, challenge your pivoting skills, grow your network and open doors to the most important players in the sports industry.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
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About Lead

What we expect in return.

A mind-blowing vision that runs on an unconditional passion for sports, the appetite to “coopete” and the will to follow through. The very first edition of the accelerator will take place in Berlin in September 2017.


»Be creative, independent and take responsibility for your actions.«
Adi Dassler
YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
0
2
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Community

Coaching zone

Program participants attend intensive training sessions with our partners and mentors – renowned experts in their disciplines who have one thing in common: A true passion for sports.

YOU Get
12wks of high-intensity training including stress-testing your business case, legal set up, leadership and pitching skills 
With a top-notch industry and experts network by your side
Test, improve and scale your product with our industry partners
Direct access to capital
Exclusive deals from our service partners
25.000€ each if you’re amongst the final 10 startups
Visibility towards the media and international sports industry
Training sessions and deals to suit your „Passion for Sports“
We Get
8% equity
0
3
ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
leAD Sportsaccelerator: Icon Click to Navigate
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus and Horst Bente are the oldest grandchildren of Adi Dassler. Growing up as teenagers, Adi’s passion for sports deeply inspired them. Together, they founded the Adi Dassler Legacy Project and Adi Dassler International Family Office to revive their grandfather’s legacy.

leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler
leAD Sportsaccelerator: Adi Dassler Signature
Legacy

Creating tomorrow’s legacies.

To never settle for “just good” is not only every sports legend’s mantra, but also one of the core values Adi Dassler stood for. With his visionary thinking, passion for sports and unique work ethic, the so-called father of the modern sports industry has made a lasting impact on the sports sector to this day.

»He created a whole industry with his passion, his innovative strength, and his firm sense of conviction. Still today he would be willing to share his beliefs and values – not only with his family, but also with young, enthusiastic founders.«
Horst Bente, leAD Founder
Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Esports Insider Reports on leAD

Still ample time to apply for the leAD Accelerator Hear what the @leADsports organisers have to say about it here… https://t.co/j9brs6G5dQ

#startuptowatch: @isquashglobal takes #squash coaching to the next level while also reigniting #passionforsports: https://t.co/AQBRaPHJGK

Q&A with leAD for eSports Insider

Thanks @esportsinsider_ for the Q&A! #sportsbiz #sportsaccelerator #entrepreneurship #startuptolead #esports https://t.co/QMYrinQZry

"There's a very thin dividing line between success and failure. If you start a business without financial backing, you're likely to go the wrong side of that dividing line." A great #foundertip by business magnate Richard Branson

Meet one of leAD's mentors, co-founder of Hyperbole TV Bastian Asdonk. We can't wait for him to advise our program participants with his business expertise: https://www.leadsportsaccelerator.com/mentor/bastian-asdonk #StartupToLead #SportsBusiness

Anpfiff: Bewerbt euch für den leAD Sports Accelerator!

Die Familie von Unternehmer Adi Dassler kehrt mit dem neuen Accelerator leAD ins Sport-Business zurück. Startups können sich ab sofort bewerben.

Thank you @gruenderszene for this advertorial – #leADsports is looking for the #sportsentrepreneurs of the future.… https://t.co/ACmuuX6HHi

"In baseball and in business, there are three types of people. Those who make it happen, those who watch it happen, and those who wonder what happened." This week's #foundertip comes from baseball player and manager #TommyLasorda.

StartupCon berichtet über leAD

leAD – legacy of Adi Dassler – ist ein Seed Accelerator für Innovationen aus allen Bereichen des Sports, initiiert von den Enkeln Adi Dasslers, die damit ins Sport-Business zurückkehren.

SmartFounders.de

Die Adi Dassler Enkel, Horst und Klaus Bente errichten einen eigenen Startup Accelerator. Er soll im September in Deutschlands zuletzt etwas angeschlagener Startup City Berlin den Betrieb aufnehmen.

#foundertip by Michael Jordan

"Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it." A great #foundertip by basketball legend & businessman #MichaelJordan. #StartUpToLead

Community

Upcoming Events.

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Application Period starts on February 1, 2017

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Group Stage | leAD Program

300 applicants are screened by the team.

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Innovation Journey

The innovation journey is a 2-day deep dive into Berlins tech startup and accelerator scene.

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Quarter Finals | leAD Program

30 selected are invited for the selection days.

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