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Passion for sports

Start up to leAD!

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. Click to learn more about the structure of our program.

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting startups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

"My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD."

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2018

From the 10th September, 2018 on wards the second leAD cohort took place in Berlin. Nine startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

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»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
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ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

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Active Lifestyle
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Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

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Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

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Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

‍

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

‍

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

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Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Twitter – Photo | 01/04/2019

Our ADvantage team at #CES2019

Next week in Las Vegas, @CES, the largest and most influential technology event in the world, is taking place. If you are attending, make sure to swing by the @OurCrowd booth to meet our @ADvantage_Fund team! #CES2019 https://t.co/zMK5HqypZD

January 4, 2019
Twitter – Photo | 01/02/2019

What's Next for #SportsTech?

We're excited to see what solutions will emerge in the intersection of sports and tech in 2019! To kick off the year, let's look back at the evolution of #SportsTech. https://t.co/83jNVTl8Es

January 2, 2019
Twitter – Photo | 12/06/2018

"In 2018 we’ve witnessed a lot of interesting SportsTech initiatives pop up in Europe, the market is maturing. However, if we want to compete with the US Sports Tech ecosystem, I believe we should move forward using a collaborative approach." @bpenkert at @mycujoo #ISCGeneva https://t.co/E8z1yVnM9P

December 6, 2018
Twitter – Post | 11/30/2018

With today marking the end of the 2018 program, we farewell the 9 startups in our second cohort. It's been quite a journey & we're looking forward to each startup joining our portfolio. But for those still curious, what exactly is leAD? Watch here: https://t.co/T5F5lkqWOk

November 30, 2018
Twitter – Post | 11/28/2018

"There's a lot of change in sports right now. This change opens up to many new technologies and disruptive ideas." Hear what our CEO, Christoph Sonnen, has to say about the rising trends in sports tech on @gruenderszene #SportsTech https://t.co/XC4NVaDF5L

November 28, 2018
Twitter – Photo | 11/23/2018

What an inspiring night of sports and social impact! Thanks to everyone who could attend our night with the @Laureus_GER Sport for Good Foundation. A big thanks to our guest speakers and special social projects who pitched. We hope you're all feeling as moved as we are! https://t.co/mfnlYwlNCG

November 23, 2018
leAD & Laureus Sport for Good team up to invite you for an inspiring evening of sports and social impact

leAD & Laureus Sport for Good team up to invite you for an inspiring evening of sports and social impact

For the 2nd time around, @leADsports and @Laureus_GER team up to invite you for an inspiring evening of #sports and social impact. Join us for inspiring pitches, a chat with @FrediBobic1971 and a panel discussion on entrepreneurship and social change: https://t.co/L72z0dPC7s

November 19, 2018
Twitter – Photo | 11/12/2018

Congratulations to all our class of 2018 on a successful Demo Day! 👏🎉 @fan_axn @GGWPacademy #lalaSports @HelloRooter @LiveDuel @reach_AI @runliveapp #SkillYoga #Weairable #SportsTech #leADSports https://t.co/1K1fgJjOq0

November 12, 2018
Twitter – Photo | 11/12/2018

Rehearsals are done, now bring on the pitches! Two hours until showtime #leADSportsDemoDay #SportsTech https://t.co/0k3WCPGfym

November 12, 2018
Twitter – Photo | 11/03/2018

Adi Dassler stands for innovation, progress, and passion for sports. At #leAD, we celebrate and honor the legacy of this sports legend. Today, on his birthday, is no different. #SportsTech #AdiDassler https://t.co/KK0q5QmEZ0

November 3, 2018
leAD Sports Accelerator Demo Day 2018

leAD Sports Accelerator Demo Day 2018 - Get your ticket now!

It's our pleasure to invite you to the leAD Sports Accelerator Demo Day 2018. If you share our passion for sports and promising early-stage startups, this is an event you don't want to miss. Click here to get your ticket now: https://bit.ly/2PJZJQh

October 24, 2018
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